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The Power Of Anchor Text |
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Successful search engine optimization
employs many factors. However, one of the most important factors
is the anchor text of inbound links. Because Google, among
other search engines, puts a significant amount of weight
on the anchor text of inbound links, anchor text can be a
decisive factor when going after top ranking on extremely
competitive search terms. |
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Precisely how powerful is anchor text of inbound
links? It is entirely possible to achieve top ranking
for extremely competitive keywords without any hint of on-page-elements
SEO. |
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Monster.com currently sits in the #1 spot
for the search term Jobs. The word "jobs"
does not even appear on that |
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page in text form; the only occurrence is once
in the form of ALT text. |
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Search Google for Computers.
At this time, six of the top ten pages do not contain the word
Computers in the page copy. |
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They are there due solely to anchor text of inbound
links. |
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Search Google for Profit. At
this time, 7 of the top ten pages do not contain the word Profit
in the page copy. They are there |
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due solely to anchor text of inbound links. |
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Search Google for Promote. At
this time, 5 of the top ten pages do not contain the word Promote
in the page copy. They |
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are there due solely to anchor text of inbound
links. |
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Search Google for Advertise.
At this time, 6 of the top ten pages do not contain the word
Advertise in the page copy. |
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They are there due solely to anchor text of inbound
links. |
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Search Google for Click. At this
time, 9 of the top ten pages do not contain the word Click in
the page copy. They are |
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there due solely to anchor text of inbound links.
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Search Google for webhosting.
At this time, four of the top ten pages do not contain the word
webhosting in the page |
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copy. They are there due solely to anchor text
of inbound links. |
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Search Google for hits. At this
time, the top three pages do not contain the word hits in the
page copy. They are there due |
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solely to anchor text of inbound links. |
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Do a search for exit. All of
the sites on the first page are there due solely to anchor text
of inbound links. |
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Same thing applies when you do a search for leave,
for which Yahoo! is listed in the #1 spot. Yahoo is also #1
for the search term exit, due solely to the anchor text of hundreds
of mature content sites. |
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Use |
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So how do you, as an SEO, utilize the power of
anchor text? The easiest - most cost effective - way is to choose
a descriptive name for your site, and by descriptively naming
your folders and files. |
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Domains |
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We are currently analyzing data from market research into
consumer behavior in regard to domain names. The completed
analysis will be published in an article entitled Descriptive
Domains for SEO. As a preview of things to come, let me
say that preliminary data shows descriptive domains - keyword
domains, that is - to benefit from a much higher CTR than
non-descriptive domains.
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File Naming |
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Looking through the traffic logs of websites we maintain is
a daily chore. Early detection of shifts in search engine
ranking is a must in this business. One thing I've often noticed
is search strings containing words that appear neither on
the page, nor in anchor text of inbound links - except where
the URL of the page has been used as anchor text. This is
where we see the benefit of descriptive file naming.
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To give a poor example, I recently noticed this
search string in the traffic logs of BuyTextLinkAds.com:
"quality PHP search engine optimization" |
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But those words don't appear in the link text
of inbound links! Unless, of course, you use the URL itself
as link text:
www.quality-web-hosting.net/search_engine_optimization.php. |
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