Describe your requirements
and state the objective you want to achieve. The more detail
the better.
2.
Review Proposals :
Welcome all proposals from
global and local players or invite just the company that meets
your requirements.
3.
Fulfill your objective :
Review proposals and pick
the right company you want to work with. Discuss the terms
and deliverables. Manage your relationship and fulfill your
objective.
Anchor Text Optimization
If you have done
some serious reading about your website optimization, you
probably would have come across the reference to the phrase
"optimization of anchor text". This article shall
discuss the definition and importance of anchor text and how
you can use this powerful website optimization feature to
get high ranking in search engines.
What is Anchor Text?
Anchor text is the visible hyperlinked text on
the page. Let's take this example:
In a normally built site, anchor text is usually
used to indicate the subject matter of the page that it links
to. For example, the text "SEO case studies" indicates
to visitors that they can expect to see content about case studies
pertaining to SEO if they visit the link. This pattern of usage
has been applied in search engine algorithms to enhance the
relevance of the "target" or the "landing page"
URL for the keywords appearing within the anchor text.
Anchor Text Enhances
the Relevance of the Target Page
Please note that the keywords
in anchor text enhance the relevance of the target page pertaining
to the keywords used. While the relevance of the page containing
the anchor text is also enhanced to some degree (because of
relevant keywords appearing on that page), the real gainer
is the target page URL. Use this knowledge to build the relevance
of each page of your site, through optimized anchor text containing
important keywords, relevant to the theme of such pages, from
other pages of your site.
Search Engine Algorithms like Anchor Text
The inclusion of important
keywords in the anchor text can make a big difference in the
final ranking of your site pages. All search engines that
matter, give significant weight to the anchor text on your
pages. In fact Google even has a special operator: ‘allinanchor:keyword',
which picks up text only from within the anchor text of indexed
pages. For example:
This further implies that Google's
algorithm is configured to index anchor text as separate queryable
data, thereby, making it evident, that Google considers it
an important pointer to page relevance. Our internal research
leads us to believe that weight given to anchor text has been
raised recently in the Google algorithm. With these changes,
it is possible to enhance your website's ranking by using
the right keywords in anchor text.
It has also been studied that anchor text, whether from external,
or internal pages, is important. It should therefore be ensured
that significant attention is given to the inclusion of important
keywords in your anchor text.
How to Optimize Anchor Text Within Your
Site
Anchor text optimization
can be deployed throughout your site to enhance the relevance
of most of the web pages based on individual page content.
You would be surprised, how easy it is, to find suitable instances
of hyperlinking structures to make use of optimized anchor
text.
When linking to internal pages, it is better to use the format:
The above example shows us that you can leverage
the hyperlinking of important keyword phrases instead of hyperlinking
unrelated text wherever possible. It is always a great idea
to restructure sentences if keywords don't fit in anchor text.
Using Keywords
in Natural Text to Create Anchor Text
You can also locate (or insert) important keyword
phrases in your page's natural text and link it to relevant
target pages of your site. Consider the paragraph below: -
Now notice below how the above text is reformatted
where highly relevant keyword phrases have been converted into
powerful anchor text. Each keyword phrase links to an important
relevant section of the same site -
While the above example seems like overkill, this is just
to illustrate how you can accommodate your important keyword
phrases by carefully rewording the text of your web pages.
If you feel that the standard blue underlined hyperlinks appear
ugly on your website, then you can re-format its HTML markup
code to change color of the text and get rid of the underline
without losing the power of the anchor text.
You may not have noticed, but the first paragraph also has
the same keywords hyperlinked, but without usual underlines.
Bring your mouse over the keywords to notice your cursor show
up the hyperlink.
Optimizing Anchor Text of External Links
Keywords
within the anchor text are equally useful from links pointing
to your website. If you are pursuing or considering a link
building campaign, put some serious thought in writing multiple
options of the title and description of the link pointing
to your website.
The "title" which is usually used as the hyper-linked
text, should contain your important keywords. It is good to
work with ten different options of title and description as
it not only gives you more room to play with several keywords,
but it also helps search engines give you a wider keyword
coverage.
When soliciting external links, it is better to provide your
own "cut and paste" HTML code. Webmasters like it
when a ready to paste HTML code is available for them to use,
to provide a link to your website.
PageRank
& Link Popularity Building Campaigns
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Notice how not only each of
the title anchor text is optimized to contain important keyword
phrases, but also that the description text varies to accommodate
more keyword variation. Also, note that each variation has
a different landing page URL to boost the relevance of your
site's individual pages depending upon the theme of that page.
Links from external sites help your site to gain relevance
for keywords mentioned in the anchor text which boosts your
site's ranking. As the number of such inbound links increase,
so will your site's ranking in SERPs.
Anchor text therefore comes on top of the checklist in your
SEO initiatives.
