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The search engines
account for 95% of web search. Google, Yahoo, MSN
and AOL together control 85% - 90% of all web searches. As
the Search Engine Relation Chart demonstrates, any search
engine optimization effort must focus on the unique ranking
algorithms of Google and Inktomi. That’s because the
Google database index is provided not only
to itself, but also to AOL, Netscape and
other engine partnerships. Inktomi provides
its database of web results to Yahoo, HotBot, LookSmart,
MSN and Overture. |
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Yahoo is significantly
important to search engine-ranking prominence since it owns
All The Web, AltaVista, Overture and Inktomi.
The Open Directory Project, sometimes known as ODP or DMOZ
, is a pure human-edited directory and does not offer web result
searches. However, don’t underestimate the tremendous
advantage of being successfully indexed by the ODP directory
because it feeds its directory results to AltaVista,
AOL, Google, HotBot, IWon, Lycos, Netscape, Teoma and
others.
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As a directory, the Open Directory
Project transfers link popularity, which is a requisite to
attaining high ranking on the web result search engines. It’s
interesting to note that Inktomi does not offer web search
service, but is instrumental towards prominent exposure across
the web. In summary, focus on the ranking criteria of Google
and Inktomi and make a successful submission to ODP a priority.
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Major Search Engine Relationships Summary
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All The Web |
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Web results from FAST Search. Paid results from
Overture. Yahoo now owns All The Web, which could effect future
relationships.
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AltaVista
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Has its own database of web results. The Open
Directory Project (DMOZ) provides directory results. Paid results
from Overture which is owned by Yahoo.
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AOL Search
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Web results from Google. Paid results from Google.
Directory results provided by the Open Directory Project (DMOZ).
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Ask Jeeves
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Has its own database of web results. Secondary
results from Teoma. Paid results from Google.
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Google |
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Has its own database of web results. Provides
its own paid results. Directory results are from the Open Directory
Project (DMOZ). |
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HotBot
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Web results from Inktomi. Paid results from
Google. Directory results provided by the Open Directory Project
(DMOZ)
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Inktomi |
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Inktomi doesn’t offer a user search
service but its index of web results are fed to HotBot, LookSmart,
Overture, MSN and Yahoo, which now owns Inktomi.
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IWon
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Web results from Google. Paid results from Google.
Directory results provided by the Open Directory Project (DMOZ). |
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LookSmart |
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Provides its own directory results. Web results
from Inktomi. |
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Lycos
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Web results from FAST Search. Paid results from
Google. Directory results from the Open Directory Project (DMOZ). |
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MSN Search |
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Web results from Inktomi. Paid results from Overture.
MSN is in the process of building its own database of web results. |
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Netscape Search |
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Web results from Google. Paid results from Google.
Directory results from the Open Directory Project (DMOZ).
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Overture |
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Provides its own paid results. Web results from
Inktomi. |
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Teoma |
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Has its own database of web results. Paid results
from Google. Directory result from the Open Directory Project
(DMOZ). |
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Yahoo
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Web results from Inktomi. Paid results from Overture.
Provides its own directory results. |
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