|
| |
Our findings are
as a result of my ongoing optimization experiments of my network
of web sites on Google. |
|
| |
|
|
| |
The top two Google ranking factors
are: |
|
| |
|
|
 |
PageRank |
|
| |
|
|
|
Incoming Text Link Keywords |
|
| |
|
|
| |
We will explain each in more detail and what you
MUST do to maximize the effectiveness of each element. |
|
| |
|
|
| |
PageRank |
|
| |
|
|
| |
PageRank is determined by the
number and quality of links to a page. Both the quantity and
quality of text links are important. Always try to get links
from web pages with a PageRank rating of at least four.
Concentrate on getting as many different
quality sites as possible to link to one page on your site,
usually your home page. Do not spread the links to different
pages. This will maximize the PageRank of your main page,
plus those of the subpages. |
|
| |
|
|
| |
Incoming Text Link Keywords |
|
| |
|
|
| |
ALWAYS provide text links for linking to your
site. Avoid image links.
Google does index image links, but without any text for it
to index, it won't help your link popularity rating for your
important keywords.
In addition: |
|
| |
|
|
|
Include the most important keyword
phrase in the text link, using the EXACT spelling. |
|
|
Do not pluralize the keyword phrase,
if people usually search the singular version of the phrase.
And vice versa. |
|
|
Avoid excess words, where possible. |
|
|
The linked to page MUST have
the text link keywords in the body of the page,
otherwise Google will discount the page. |
|
|
Include the text
link keywords within the title tag of the linked to
page. It is possible for a page without the text link keywords
in the title tag to get top rankings. But I have discovered
that around 80% of top 10 rankings have the text link keywords
in the title tag, so always include it. |
|
| |
| |
|
|
| |
Well, there you have it. Those are what we
consider the two most important ranking factors used by Google.
Other factors are considered by Google, but their importance
pales in comparison to the two I have discussed in this article.
Follow these tips whenever you optimize your web pages and
they will quickly shoot up the Google rankings. |
|
| |
|
|
| |
Read More Articles |
|
| |
|
|
