|
| |
Why are links important to
you? |
|
| |
|
|
| |
|
|
 |
Links are a
source of targeted traffic - Links from similar themed
websites drive relevant traffic interested in your
|
|
| |
website and the products it
offers. Targeted traffic is more apt to convert into a sale.
When you buy relevant links you gain both direct and indirect
value. |
|
| |
|
|
|
Relevant links raise
your natural search engine rankings - Links connect
you to the major search engines for |
|
| |
inclusion into
their database. Additionally, search engines use links in
their relevancy algorithms. By securing links on relevant
websites you are ensuring that your website will be included
and ranked accordingly. Building incoming links to your website
is the most important thing you can do to increase your organic
search engine rankings.
|
|
| |
|
|
| |
|
|
| |
Why is link popularity the top factor
in top search engine rankings?
|
|
| |
|
|
| |
|
|
|
The Value of Links versus Content
- It used to be said that content is king. And while content
is an important ingredient |
|
| |
in developing a commercially successful
website, link popularity is proving to be the deciding factor
on what will or will not rank well, especially on Google.
Off page criteria has grown into the primary ranking factor
in the major search engines.
|
|
| |
|
|
|
Link popularity analysis makes Google famous
- The biggest feature that sets Google apart from their search
engine |
|
| |
competition was PageRank.
Most search engines at the time looked at on-page factors
to analyze what a web page was about. On-page factors are
essentially how a website reads and the words contained therein.
There was no verification from other parties. What Google
did was analyze what other websites were saying about a particular
web page by analyzing incoming links to a website. Google's
algorithm ranks websites primarily on:
The volume of incoming links to a webpage.
The quality of the incoming links to a webpage.
The anchor text (link text) of the incoming link
to your webpage.
|
|
| |
|
|
|
Volume of Links |
|
| |
|
|
| |
The more links pointing to a website, the
more important it is assumed to be. This is part of what goes
into the mix of calculating PageRank. A website like Yahoo
is judged to be important because thousands of websites around
the web are pointing to it. And if an important website links
to your website, then your website is also judged to be important,
which brings us to the aspect of quality.
|
|
| |
|
|
|
Quality of Links |
|
| |
|
|
| |
All incoming links are not the same. A
link from Yahoo is judged to be more authoritative than a
link from a poorly linked website. A link from a website that
has a high number of naturally occurring inbound links and
is themed the same as your website is a high quality link.
The web is divided by "neighborhoods" relative to
their theme as well as quality. Google makes reference to
"bad neighborhoods" and it's important to stay out
of them. Free for all (FFA) link exchanges are an example
of a low quality link neighborhood.
|
|
| |
|
|
|
Anchor Text |
|
| |
|
|
| |
Since people naturally use descriptive
text when linking to other websites, Google analyzes anchor
text. It used to be enough to attain a handful of high PageRank
links with relevant anchor text in order to rank well, but
now it is important to achieve links from a wide variety of
websites with descriptive anchor text. As search engine space
becomes more competitive it will be imperative to secure more
and more high quality incoming links.
|
|
| |
|
|
| |
How Links Help Your Website |
|
| |
|
|
| |
The citation analysis model
allows the web community to, in essence, vote for the top
results. The problem is that if the web community cannot see
your website (it currently does not rank well on the search
engines), it's never going to vote on it. Another flaw is
that while a natural growth of links is possible with a website
that is creating ideas, such as a blog, this does not happen
naturally with most commercial websites. Commercial websites
are obligated to create content that inspires linking and
take a proactive stance toward developing inbound links.
|
|
| |
|
|
| |
How Best to Acquire Links |
|
| |
|
|
| |
The challenge is to achieve
a high number of inbound links with relevant anchor text.
One can hire someone to accomplish the arduous chore of attaining
links (through reciprocal link exchanges) with a limited prospect
of success. The problems with reciprocal linking are that
it takes significant time investment and search engines can
discount reciprocal links. Search engines give a higher value
to one way links to your website.
|
|
| |
|
|
| |
A more effective method of
link building is purchasing links from high quality relevant
websites who are willing to sell advertising space. The link-text
advertising model has eased the process of attaining links.
If you have interest in increasing your search engine rankings,
increasing inbound links is a critical ingredient to having
a successful recipe.
|
|
| |
|
|
| |
|
|
| |
Read More Articles |
|
| |
|
|
